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If you have significantly dropped in the ranking, you may have been hit with a negative SEO attack, or perhaps you have taken part in black-hat SEO techniques.

You’ll be able to identify any issues with traffic.

Are they beating you in the rankings for high-volume purchase intent keywords? Finding out this information can help you make the necessary changes to your campaign.

You can keep an eye on how your competitors are doing.

If you make a change to your strategy and see a dramatic rise in ranking, this is a strong indicator that your keyword strategy is working.

It allows you to analyse how effective your keyword strategy is.

Keyword rank tracking is important for a whole range of reasons: Rank tracking is based on current rankings and historical data, so you can analyze the progress and its subsequent impact on organic traffic.

Other search terms you may not optimize for.

Keywords that your competitor rank for.

It is about tracking and analyzing the organic positions of keywords in/over time.

Rank tracking is the process of tracking a website's search engine ranking positions for a chosen set of keywords or search queries.